Your Destination for Fresh, Healthy Living

Welcome to this month’s Local Business Spotlight, where we shine a light on businesses that make our community vibrant and unique. This January, we’re thrilled to feature Juice Basin, a beloved juice bar that has been serving up delicious and health-focused beverages since 2011.

A Legacy of Wellness

Juice Basin’s journey began in a yoga studio in Asbury Park, New Jersey, and it quickly became a local favorite. Over the years, it expanded to Montclair and Jersey City, building a reputation for quality and integrity. While these locations closed in early 2023, Juice Basin continues to thrive, serving customers across New Jersey through wholesalers, online orders, and home delivery.

“Our mission has always been about the integrity of the product and providing a healthy lifestyle to all,” says the owner. Every recipe is crafted with a purpose, focusing on the nutritional benefits of fruits and vegetables. Juice Basin even offers a unique Periodic Table of Juices to help customers choose the perfect drink for energy, nourishment, soothing, or detoxing.

Fan Favorites and Unique Offerings

If you’re new to Juice Basin, you’re in for a treat. Their most popular drinks include:

• Mojito – A refreshing blend perfect for summer.

• Tropical – Bursting with vibrant, fruity flavors.

• Mission Blue – A top seller that embodies their commitment to taste and nutrition.

Specialty items like the Maid of Honor and Manjal Coast juices are also standout options. For those looking to reset, Juice Basin’s five signature cleanses are a game-changer.

In-store favorites include the decadent Cacao Wow Smoothie and a wide variety of over 35 fresh juices. “Each juice is full of flavor and freshness. Customers are often surprised by how well the blends work together,” says the owner.

Quality You Can Taste

As the only USDA-approved juice manufacturer in New Jersey, Juice Basin takes pride in sourcing the highest-quality ingredients from USDA-approved vendors. This commitment to excellence is evident in every sip.

Always Something New

To keep things exciting for regulars, Juice Basin introduces seasonal juices and is already planning for next summer with a refreshing lemonade and aloe juice. This dedication to innovation ensures there’s always something new to try.

Challenges and Rewards

Running a small business comes with its ups and downs, but for Juice Basin, the rewards far outweigh the challenges. “We love seeing our regulars, meeting new people, and hearing how much they love our juice. It’s what keeps us going,” the owner shares.

Looking Ahead

Juice Basin’s future is as bright as their juices. They’re focusing on expanding their wholesale market and online sales to meet customer demand. “We want to continue growing and make our products accessible to more people,” says the owner.

How to Enjoy Juice Basin

While the Jersey City storefront is no longer open due to the pandemic, you can still experience the magic of Juice Basin by visiting their Asbury Park location or ordering online at juicebasin.com. Whether you’re looking to refresh, recharge, or indulge, Juice Basin has something for everyone.

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